Monday, August 11, 2008

Celeb- Reality

Even back in February it was easy to spot the easiest (perhaps only) way for John McCain to beat Barack Obama. McCain needs paint his rival as part of a movement and culture very separate from "regular folks." The best way to do that is to capitalize on the celebrity- culture backlash.

That's what McCain's done, quite effectively, with his ads likening Obama to Britney Spears and Paris Hilton, and habitually referring to him as "the biggest celebrity in the world." The notion that Obama is revered based relatively few accomplishments is not new, but the parallel between him and an heiress famous for nothing is startling to many, even though it's patently unfair.

In response, the Obama campaign came up with this spot, which I think is good. It reminds voters that it is McCain, not Obama, who, for nearly a decade, has been the media's ultimate DC darling. From appearances on Letterman, Leno, SNL, the View and other programs, not to mention several Hollywood blockbusters, McCain's celebrity is substantial.

After viewing this ad, voters will likely question the validity of McCain's "my opponent's a celebrity, and I'm not" tag-line.

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