I’m sure some of you have already seen this clip on youtube, and it gets a laugh because the jars of applesauce happen to fall off the shelf. But even taking away the falling applesauce, this clip is still painfully awkward. Just listen to the dialogue a couple times through.
Who on the campaign decided it would be a good idea to put a clearly uncomfortable John McCain in a supermarket with a mom and her kids, and then have him lend a hand in picking out canned fruit? You can read the “what the hell am I doing here” expression on McCain’s face throughout the entire clip. Granted I’m not an expert, but I have no idea what the McCain camp thinks they are accomplishing with these appearances. Forced interaction, like is seen here in the grocery store, does not play to his strengths. What it does tend to show is his age and relative lack of everyday charisma. He’s not Ronald Reagan or even George W. Bush in that regard. Obviously the campaign is trying to show voters the lighter and more personable side of John McCain but scenes like this are not effective. His camp really needs to stop placing him in these ridiculous situations where he just looks lost and out of place.